- Company Mission: To create value, sharing good life
- Company vision: To create an international brand, becoming world-class enterprise
- Tianhai Spirit: Unity, Cooperation, Struggle and Innovation
- Company strategy: Improve core competitiveness, Advance into the high-end mainstream market.
- Business philosophy: Creating, Harmony, Credit and Win-win
- Company personnel philosophy: Talent oriented, Strivers as fundamental
- R&D concept: Establishing independent innovation system, Simultaneous research and development with the OEM
- Quality Policy: Illustriousness: Exceeding customers’ expectations
- Service concept: Sincere, thoughtful, professional, efficient
- Corporate style: speed, passion, pragmatic, strict
